29
Mar
2010
World Mobile Market Figures
Tags: figures, mobile market
One of the most interesting market in the new media area is the mobile market. The advantages of mobile marketing/advertising are outstanding:
– the mobile phone is personal (90% of users are located where their phone is)
– mobile phones are more omnipresent than PCs
– interactivity (click2call, click2buy, click2sms are methods to make the user take action immediately)
– targeting (age, gender, location, expenses, interests)
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