One of the most interesting market in the new media area is the mobile market. The advantages of mobile marketing/advertising are outstanding:
– the mobile phone is personal (90% of users are located where their phone is)
– mobile phones are more omnipresent than PCs
– interactivity (click2call, click2buy, click2sms are methods to make the user take action immediately)
– targeting (age, gender, location, expenses, interests)
Even in Romania this market has some characteristics that makes it very very hot: penetration rate of more than 100% (128%, 27+ millions users), over 90% of consumer population owns a mobile phone, high growth rate for social media applications on the phone (Facebook, Twitter)
Globally the situation is very interesting, with mobile phone users number being almost 3 times higher than TV and Internet users and more than 8 times higher than daily newspaper users. Also SMS users are 2.5 to 1 compared to email users. The following sheet shows the worldwide figures of Mobile Market. Enjoy!
(via Antonio Eram)
Tags: figures, mobile market