22 Dec 2012

Record in publicitatea online din US

Online Advertising  |  No Comments » posted by Digital4 Romania

Ladies and gentlemen, cel mai bun trimestru din istoria publicitatii pe Internet din US, Q3 2012:
9.26 miliarde USD
+18% yoy
+ 6% qoq

Idei principale:
– se fac bani din publicitate online
– exista o asemanare cu piata romaneasca, vizibila pe grafic: Q4 este cel mai productiv trimestru al publicitatii online
– ca urmare, desi Q3  reprezinta cifra absoluta atinsa vreodata, exista posibilitatea ca in scurt timp sa apara nu nou record (Q4)
– este fabulos pe o piata atat de dezvoltata sa vezi o creste de 18% yoy, asemenea unei piete emergente.

 

SURSA: IAB USA


15 Dec 2012

Piata de publicitate online in 2012

Facts & Figures, Online Advertising, Publishers  |  2 Comments » posted by Digital4 Romania

UPDATE: Doru a facut cateva update-uri pe cifrele initiale dupa ce a primit cateva precizari din partea celor prezenti. Concluzia este ca s-a modificat top 5-ul dar si suma totala, care acum trece de 30 de milioane EUR (fara Google si Facebook).
Am actualizat cifrele conform valorilor finale.

Doru Panaitescu face o analiza buna a pietii de publicitate online din 2012 bazandu-se pe confirmari primite de la jucatorii din piata si aproximari bazate pe trenduri si istoric de consum. Concluzia lui Doru (26,1 milioane eur in 2012, incasari efective din publicitate) este ca piata a crescut constant in ultimii ani, in ciuda crizei financiare, a scaderilor drastice care au afectat toate celelalte medii si a cresterii spectaculoase a bugetelor alocate playerilor internationali precum Google si Facebook.

Probabil ca Doru nu a dorit sa faca un top – pentru a evita discutiile interminabile pe baza acestuia, dar cifrele prezentate de el puse intr-un tabel arata cam asa:

 

[table style=”3″]
COMPANIE VANZARI (EUR)
MEDIAFAX 4 000 000
2 000 000
Q2M / THINKDIGITAL 3 000 000
MEDIA CAFÉ 2 800 000
MEDIA POINT 2 250 000
750 000
RINGIER ROMANIA 2 250 000
500 000
IBU PRO TV 2 000 000
INFORM MEDIA 2 000 000
INTERNETCORP 1 500 000
500 000
GSP / CONVERGENT MEDIA 1 500 000
GOLDBACH AUDIENCE (EX-ARBO) 1 500 000
BEYOND MEDIA / ADEVOLUTION 1 000 000
DIGITAL ADS / TRADEADS 1 000 000
ROMANIA ONLINE NETWORK (ROL) 1 000 000
HTTPOOL/SPLENDID MEDIA 1 000 000
TRILULILU 1 000 000
PAGINI AURII 1 000 000
500 000
HOTNEWS 600 000
MEDIANET 600 000
SANOMA HEARST ROMANIA 500 000
ETARGET 250 000
200 000
STANDOUT 250 000
INTACT PUBLISHING 200 000
NEOGEN 200 000
500 000
NEOGEN 200 000
500 000
DIGITAL4 175 000
BLOGAL INITIATIVE 100 000
150 000
MEDIEN HOLDING 100 000
LAGARDERE / EDI 100 000
METROPOTAM NETWORK 100 000
SPADA 80 000
SOFTPEDIA 50 000
[/table]

 


11 Oct 2012

[en] Turkish Online Advertising Market Overview 2012

Digital4 News, Facts & Figures, News, Online Advertising  |  No Comments » posted by Digital4 Romania

Participating to Webit 2012 in Istanbul was a nice experience and also offered a revelation of how fast and strong is the Turkish online moving up.  After seeing the figures, which are not only related to their huge population but also to an impressive trend of people going online, we decided to offer them in order to have a comparison to the local (Romanian) Advertising Market.

[table style=”2″]
AREA VALUE
TOTAL ADVERTISING MARKET est 2 bln EUR (2012)
ONLINE ADVERTISING MARKET 310 mln EUR (2011)
ONLINE ADVERTISING GROWTH 30% yoy (2012) – est 400 mln EUR
ONLINE ADVERTISING SHARE OF TOTAL MARKET 18%
DISPLAY ADVERTISING 40,6% of ONLINE (est 160 mln EUR)
SEARCH ADVERTISING 47% of ONLINE (est 188mln EUR)
VIDEO 22,5 hours per month / user (40% of internet bandwith)
MOBILE 65mln subscribers
3G 34,9mln subscribers
MOBILE WEB 3% of total pages are viewev on mobile (29% of this tablets, 71% smartphones)
FACEBOOK 12mln users
TWITTER 9mln users
LINKEDIN 1mln users
ECOMMERCE 30,8bln EUR(2012) (!!!)
CARD HOLDERS 53,5mln
BASKET SIZE 110usd
DIGITAL INVESTMENT TOP investments: 250mln eur (ebay), 120 mln, 110mln (Naspers)
[/table]

[ All the data was provided by the IAB Turkey ]