Piata de Programmatic Advertising la nivel european: crestere de 70%
Termenul de Programmatic media (cunoscut si ca programmatic marketing sau programmatic advertising) se refera la o suita de tehnologii care automatizeaza cumpararea, implementarea si optimizarea spatiului media, inlocuind metodele anterioare prin care toate aceste activitati erau realizate de oameni. In acest proces cumparatorul si vanzatorul de spatiu media folosesc sisteme si reguli automate pentru a lansa campanii de publicitate pe Internet. Se vehiculeaza ca programmatic media este un fenomen de amploare, cu o crestere sustinuta in industria de media si publicitate
IAB Europe a anuntat saptmana trecuta la DMEXCO 2015 Koln ca piata de display advertising prin programmatic a crescut cu 70,5% anul trecut: de la 2.14 miliarde EUR in 2013 la 3.65 miliarde EUR in 2014.
Alte cifre interesante din raportul IAB Europe:
– desktop display programmatic: crestere cu 57,6% pana la 2,9 miliarde EUR, adica o pondere de 39,3% din piata de display advertising
– mobile programmatic: crestere cu 240% pana la 552 milioane EUR, adica are o pondere de 27,3% din toata piata de mobile advertising
– video programmatic: crestere cu 176% pana la 205 milioane EUR, adica 12% din piata de video advertising
Raportul poate fi descarcat de AICI [link local]
Cum a ajuns Samsung cel mai mare producator de smartphones din lume SAU de ce reclama e sufletul comertului
Se pare ca managementul Samsung este fidel convingerii ca „reclama este sufletul comertului” tinand cont de bugetul enorm de marketing al companiei (mult mai mare si decat cel al Coca Cola). Si se pare ca bine au facut, pentru ca au ajuns extrem de repede cel mai mare producator de smartphones din lume. Graficul de mai jos este mai mult decat relevant.
[en] Turkish Online Advertising Market Overview 2012
Participating to Webit 2012 in Istanbul was a nice experience and also offered a revelation of how fast and strong is the Turkish online moving up. After seeing the figures, which are not only related to their huge population but also to an impressive trend of people going online, we decided to offer them in order to have a comparison to the local (Romanian) Advertising Market.
[table style=”2″]| AREA | VALUE |
| TOTAL ADVERTISING MARKET | est 2 bln EUR (2012) |
| ONLINE ADVERTISING MARKET | 310 mln EUR (2011) |
| ONLINE ADVERTISING GROWTH | 30% yoy (2012) – est 400 mln EUR |
| ONLINE ADVERTISING SHARE OF TOTAL MARKET | 18% |
| DISPLAY ADVERTISING | 40,6% of ONLINE (est 160 mln EUR) |
| SEARCH ADVERTISING | 47% of ONLINE (est 188mln EUR) |
| VIDEO | 22,5 hours per month / user (40% of internet bandwith) |
| MOBILE | 65mln subscribers |
| 3G | 34,9mln subscribers |
| MOBILE WEB | 3% of total pages are viewev on mobile (29% of this tablets, 71% smartphones) |
| 12mln users | |
| 9mln users | |
| 1mln users | |
| ECOMMERCE | 30,8bln EUR(2012) (!!!) |
| CARD HOLDERS | 53,5mln |
| BASKET SIZE | 110usd |
| DIGITAL INVESTMENT | TOP investments: 250mln eur (ebay), 120 mln, 110mln (Naspers) |
[ All the data was provided by the IAB Turkey ]