11 Oct 2012

[en] Turkish Online Advertising Market Overview 2012

Digital4 News, Facts & Figures, News, Online Advertising posted by Digital4 Romania

Participating to Webit 2012 in Istanbul was a nice experience and also offered a revelation of how fast and strong is the Turkish online moving up.  After seeing the figures, which are not only related to their huge population but also to an impressive trend of people going online, we decided to offer them in order to have a comparison to the local (Romanian) Advertising Market.

[table style=”2″]
AREA VALUE
TOTAL ADVERTISING MARKET est 2 bln EUR (2012)
ONLINE ADVERTISING MARKET 310 mln EUR (2011)
ONLINE ADVERTISING GROWTH 30% yoy (2012) – est 400 mln EUR
ONLINE ADVERTISING SHARE OF TOTAL MARKET 18%
DISPLAY ADVERTISING 40,6% of ONLINE (est 160 mln EUR)
SEARCH ADVERTISING 47% of ONLINE (est 188mln EUR)
VIDEO 22,5 hours per month / user (40% of internet bandwith)
MOBILE 65mln subscribers
3G 34,9mln subscribers
MOBILE WEB 3% of total pages are viewev on mobile (29% of this tablets, 71% smartphones)
FACEBOOK 12mln users
TWITTER 9mln users
LINKEDIN 1mln users
ECOMMERCE 30,8bln EUR(2012) (!!!)
CARD HOLDERS 53,5mln
BASKET SIZE 110usd
DIGITAL INVESTMENT TOP investments: 250mln eur (ebay), 120 mln, 110mln (Naspers)
[/table]

[ All the data was provided by the IAB Turkey ]



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