20
Apr
2010
Online Advertising Course by Marketeer
There’s a full week for Marketeer and Doru Panaitescu this week, as they are starting another round of the Online Advertising Course focused on digital marketing. Read more
18
Apr
2010
New performance ads regulations in Romanian online advertising
Tags: AdEvolution, Apropo Media, ARBOinteractive, Digital Ads, display ads, F5, Intact Interactive, InternetCorp, Neogen, performance, Sanoma Hearst Romania, Splendid Interactive
This week the biggest 10 sales houses in Romania issued a joint statement regarding the rules of performance campaigns using display ads on premium positions (leaderboard, box, wide skyscraper). The act is targeting the habit of using premium display advertising ad spaces with performance campaigns prices without properly adapting the creatives. Read more